Nurol Makina Supply Chain Management
Nurol Makina's Supply Chain Strategy is based on an end-to-end efficiency and quality-based approach that aims to optimize product quality, supplier management, and communication. This strategy seamlessly integrates all functions of Design, Production, Quality Assurance, Planning, Supply Management, Ancillary Industry Evaluation and Development, and Product Support.
As NMS, our primary vision is to globally meet customer expectations through an efficient supply chain structure, ensuring the delivery of products from the source to the point of consumption at the optimum time and cost, aligning with project requirements.
We strive to fulfill our mission with a structure that prioritizes ensuring its sustainability, which will meet the expectations of all stakeholders in the ever-evolving supply chain, with technology and people at its core.
Strategic planning holds a pivotal role in attaining organizational objectives within competitive markets. It outlines the trajectory from the current state of the business to its envisioned future, embodying a long-term and forward-looking perspective that defines the organization's identity and position. Consequently, strategic planning has become an indispensable component. In ever evolving and dynamic markets, short-term plans are inadequate and incapable of propelling the business forward. Thus, their effectiveness relies on the existence and guidance accompanied by strategic plans encompassing a longer time horizon.
Strategic planning serves as the cornerstone for establishing organizational competitive advantage. Corporate Strategy encompasses the principles of planning and strategic supply management, elucidating the impact of strategic planning on overall organizational performance.
To achieve this objective, we theoretically reviewed strategic management, strategic planning, and strategic supply chain management performance concepts and subsequently designed a structure to form the basis of our company culture.
The analysis revealed a positive correlation between strategic planning and organizational performance, indicating significant relationships among these variables. The management pyramid is an effective tool illustrating the hierarchical flow. At the top of this pyramid are the company's Vision and Corporate Strategy, which feed into the Supply Chain Management Strategy. This strategy comprehensively supports the Vision and Corporate Strategy with all its content and methods.
NMS Management Pyramid
Strategic Supply Chain Management aims to enhance integration between demand and supply processes, enabling the development of innovative products and solutions and meeting customer demand in a cost-effective manner. In accordance with NMS determinations and objectives, the Supply Chain Management priorities include the following:
Ensuring adherence to deadlines by streamlining the process from order initiation through design, production, and delivery; conducting precise, secure, prompt, and cost-efficient shipments,
Exploring alternative suppliers to enhance the efficiency of supply chain processes, initiating projects, and monitoring project performance,
Minimizing time, effort, and efficiency loss, reducing waste, and lowering unit costs through improved planning and supply processes,
Reducing material costs in the procurement of raw materials and semi-finished products from current suppliers and alternative suppliers, mitigating risks related to quantity, lead time, and quality that could have an adverse impact on production, and fostering collaboration with strategic suppliers,
Reducing inventory costs by controlling raw material and semi-finished stock levels,
Realization of logistics activities at optimum quality and cost,
Identifying, controlling, and monitoring the activities defined in strategic risks and minimizing them.
The gains pursued through Strategic Supply Chain Management are briefly outlined below:
Enhanced customer satisfaction
Decreased logistics costs
Increased efficiency and capacity
Improved delivery performance
Shortened supply cycle time
Production continuity
Resilience against abrupt market changes and mitigated local/global risks
Lowered overall costs
Enhanced supply chain capability
The Supply Chain Capability Enhancement Strategy encompasses the following pivotal activities:
Technology transfer and development requests within the framework of strategic cooperation
Enhancing the competencies of Ancillary Industry companies by accepting their scorecards as a reference point,
Describing procedures and methods to companies that produce critical assemblies
Reinforcing infrastructure and guiding investment decisions,
Preparing training programs
Activities of the NMS Development Board
All supply chain activities operate within the closed loop of our ERP system. We coordinate ERP requirements based on traceability, reportability, and sustainability, ensuring swift adaptation to technological advancements. In our pursuit of becoming a global brand with our products, we have a dedicated Supply Chain Management structure aligned with this goal, committed to upholding quality and embracing continuous development.
Planning Management
At the core of effective Supply Chain Management lies meticulous planning and optimal utilization of both internal and external resources. Recognizing that maximizing gains and minimizing losses hinges on proactive measures taken at the outset, we employ a dynamic planning approach for both short-term and long-term endeavors. Through activities that assess customer demand and current market conditions, our team is unified by a common goal: ensuring the right product is available at the right time and in the right place.
Dynamic Planning Management embodies flexibility and agility at its core. Delving into this discipline begins with analyzing and evaluating constraints and requirements. The indispensable part of this analysis and evaluation phase is managed by Forward and Backward Scheduling. In essence, the distinction between backward and forward planning hinges on the sequence of execution, commencing either from the earliest feasible date or the latest date, respectively, aligned with project requisites and capacity data. Forward planning progresses from the initial date, whereas backward planning involves mapping out steps from the desired completion date. The process is designed by mapping out all tasks from the project's endpoint in reverse order.
All Master Production Schedules and Material Requirements Planning tasks are seamlessly integrated within our ERP system. Recognizing the significant impact of master data and document quality on our outcomes, we meticulously manage the master data and document processes in a controlled, disciplined manner alongside internal stakeholders, fostering a dynamic and flexible approach. Furthermore, the incorporation of changes and updates into this system is entirely ERP-based.
Efficient execution of internal and external resource management in a synchronized manner with minimized risks across serial and parallel processes stands as the core function of planning.
Warehouse Management
In addition to traditional inventory management models, the handling and stocking processes undergo meticulous step-by-step monitoring, analyzing their efficiency and suitability, all managed and developed within our ERP system. This adaptation aligns with the evolving and increasing demands of the sector. Expert teams manage both inbound and outbound logistics activities (in-plant and out-of-plant), utilizing a system-based infrastructure that integrates with contemporary and future technologies, as it is a cost-critical process.
We monitor and control stocking investments and processes within our entirely digital ERP environment, aiming for continuous improvement, much like all our other processes. This involves housing our materials, intermediate products, and final goods in specialized stocking environments tailored to meet their specific requirements. The primary goal of this process is to ensure the availability of the correct product at the right time and place, in the appropriate quantity, facilitated by user-centric hardware and software.
Efficient Stocking
Organized/Safe Stocking
Customer Satisfaction
Supply Management
The conventional supply chain perspectives and optimization are shifting towards digital supply networks. These networks intricately link functional organizations across the entire supply network, fostering capabilities for end-to-end traceability, collaboration, accountability, flexibility, and optimization. Advancements in communication and information technologies have catalyzed this transformation in supply chains (Kilpatrick and Barter, 2020). Existing processes are carried out with the goal of end-to-end digital supply chain management, and efforts are underway to achieve better every day. NMS supply activities are sustainably and efficiently managed, spanning a supplier network across five geographical regions in Türkiye, encompassing 17 provinces and extending to 10 countries.
At NMS, with our products and organization globally recognized, our primary focus is on cultivating sustainable relationships within our supply management process for the materials critical to maintaining our design, production, and after-sales service activities.
Accordingly, we commit to the following actions:
To establish a structure that upholds human rights, safeguards natural resources, promotes energy efficiency, invests in technology, and prioritizes occupational health and safety across our entire supply chain,
To conduct all operations within our supply chain in strict compliance with applicable legislation, laws, and ethical guidelines,
To prioritize our suppliers as strategic partners, solution partners, and suppliers according to their business scope,
To prioritize considerations such as quality, delivery performance, competence, stability, and price flexibility in supplier selection,
To comprehensively evaluate all potential risks and opportunities within the supply chain and take actions accordingly,
To establish fair, impartial, and transparent business relationships with all our suppliers, ensuring no discrimination in our interactions,
To develop an infrastructure that safeguards NMS's intellectual property, ensure information confidentiality, and protect personal data across the entire supply chain,
To support the sustainability and advancement of the strategic collaborations established with our suppliers,
To maintain a robust communication structure facilitating information sharing with our approved suppliers,
To actively contribute to these processes by fostering continuous improvement across the entire supply chain,
To operate in alignment with our supply chain management principles
